Google-owned YouTube has acquired Simsim, a two-year old Indian social commerce startup that helps users discover and purchase products from local businesses through video reviews created by influencers. has combined with longtime competitor Knoll Inc. Salesforce CEO Marc Benioff said, “together we’ll define the future of enterprise software, creating the digital HQ that enables every organization to deliver customer and employee success from anywhere.” In Other News Similarly, Microsoft’s Dynamics 365 business has been a challenge for Salesforce. Slack has increasingly faced strong competition from Microsoft Teams as the effects of the pandemic shifted virtually every business to remote work and collaboration. The combination of Slack and Salesforce empowers both organizations in their fight against Microsoft’s dominance in the workplace. The deal adds the app to Salesforce’s Customer 360 application but will not immediately change Slack’s functionality, branding, or leadership. Nearly eight months after announcing its intent to purchase Slack, software titan Salesforce has completed its acquisition of the messaging platform to the tune of $27.7 billion. Under its new parent, Automattic promises “ explore building deep integrations and Pocket Casts, making it easier to distribute and listen to podcasts.” Salesforce finalized its Slack acquisition It started monetizing through a program called Pocket Casts Plus but eventually lost money leading the board to decide to sell. While under their leadership the app had ups and downs. Pocket Casts debuted in 2010 and then sold to a consortium of public media groups which included NPR, WNYC Studios, Chicago Public Media and This American Life several years later. Automattic moves into podcasts by purchasing Pocket CastsĪutomattic, the company that runs and, more recently, Tumblr, is jumping into the podcast fray with the acquisition of well-regarded app Pocket Casts. In a recent report, Snap estimated that 75% of 13-69 year olds who use social applications will be frequent users of virtual/augmented reality by 2025 and they are taking the steps to capitalize on that prediction. This shows that the company is taking a bet on In-App AR shopping experience to continue to appeal to younger audiences who are inclined to make purchases directly from their smartphones. The acquisition follows a string of purchases of various e-commerce and AR companies including WaveOptics, Fit Analytics and Screenshop. SnapChat’s parent company, Snap Inc, has bought Vertebrae, a firm specializing in 3D product modeling and augmented reality (AR) for an undisclosed amount. Snap acquired Vertebrae to invest more in AR And Salesforce’s acquisition of Slack that grabbed headlines last year is finally complete. Automattic closed its acquisition of Pocket Casts. This week, Snap acquired more AR and 3D product modeling technology with Vertebrae. Visit podcastchoices.In keeping with our mission to provide comprehensive advertising analysis, MediaRadar puts together a report of the most important mergers and acquisitions news each week. Stay in the loop, whether you sell advertising space or focus on business development. Our Sr Audio Director is Andrew Marino and our Executive Producer is Eleanor Donovan. The Decoder music is by Breakmaster Cylinder. Today’s episode was produced by Creighton DeSimone and Jackie McDermott. The Trauma Floor: The secret lives of Facebook moderators in Americaĭecoder is a production of The Verge, and part of the Vox Media Podcast Network. Inside Sonos' decision to sue Google - and how it wonĪfter the porn ban, Tumblr users have ditched the platform as promised David Cicilline on Apple's monopolistic app store fees How Tumblr Became Popular for Being Obsoleteīasecamp CTO David Heinemeier Hansson and Rep. Tumblr will ban all adult content on December 17th Why Apple’s new privacy feature is such a big deal Verizon is selling Tumblr to WordPress’ ownerĪutomattic, owner of Tumblr and, buys podcast app Pocket Casts Matt’s point of view is that the world is better off when the web is open and fun, and Automattic builds and acquires products that help that goal along.Įxclusive: Automattic CEO Matt Mullenweg on what’s next for Tumblr Matt Mullenweg is the CEO of Automattic, the company that owns, which he co-founded, and Tumblr, the irrepressible social network it acquired from the wreckage of AOL, Yahoo, and Verizon.
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